{"id":25512,"date":"2020-05-05T21:05:36","date_gmt":"2020-05-06T02:05:36","guid":{"rendered":"https:\/\/acl.com.ec\/?p=25512"},"modified":"2022-02-17T09:58:05","modified_gmt":"2022-02-17T14:58:05","slug":"juntosecuador","status":"publish","type":"post","link":"https:\/\/acl.com.ec\/en\/juntosecuador\/","title":{"rendered":"Campa\u00f1a \u00abJuntos Ecuador\u00bb motiva a consumir productos nacionales"},"content":{"rendered":"<div class=\"title-h1\" style=\"text-align: center;\"><strong><span style=\"color: #7ea0bb;\">Campa\u00f1a \u201cJuntos Ecuador\u201d\u00a0 motiva a consumir lo nuestro<\/span><\/strong><\/div>\n<p><span style=\"color: #000000;\">El Ministerio de Producci\u00f3n present\u00f3 oficialmente la campa\u00f1a <strong>\u201cJuntos Ecuador\u201d<\/strong> que motiva a consumir productos del Ecuador:<\/span><\/p>\n<p><span style=\"color: #000000;\"><em>\u201cEste es el momento para demostrar la solidaridad, la coherencia social de consumir productos ecuatorianos de calidad, crear un c\u00edrculo virtuoso de apoyo a la producci\u00f3n nacional y a la dinamizaci\u00f3n de la econom\u00eda de pa\u00eds. Hoy renace la esperanza de la industria nacional\u201d<\/em>,<\/span><\/p>\n<p><span style=\"color: #000000;\">La campa\u00f1a dise\u00f1ada e impulsada desde el Ministerio de Producci\u00f3n, Comercio Exterior, Inversiones y Pesca (MPCEIP), tiene como objetivo principal priorizar el consumo nacional de productos y servicios, fomentar la industria nacional y sostener las fuentes de empleo.<\/span><\/p>\n<p><span style=\"color: #000000;\">Uno de los ejes de la campa\u00f1a es <strong>introducir<\/strong> <strong>productos<\/strong> de nuevos proveedores, mipymes y artesanos, a las grandes cadenas de comercializaci\u00f3n y en otros puntos de venta como tiendas de barrio y micro mercados a nivel nacional.<\/span><\/p>\n<p class=\"p1\"><span style=\"color: #000000;\">Alrededor de 400 unidades productivas identificadas a escala nacional podr\u00e1n convertirse en <strong>nuevos proveedores<\/strong> de las cadenas comerciales y tiendas de barrio, como parte en este proyecto que beneficiar\u00e1 a los sectores productivos del pa\u00eds, incluyendo a los <strong>artesanos y las micro<\/strong> and <strong>peque\u00f1as empresas<\/strong> del pa\u00eds, que han sido duramente impactadas por el Covid-19.<\/span><\/p>\n<p class=\"p1\"><span style=\"color: #000000;\">La campa\u00f1a considera facilitar la comercializaci\u00f3n de las mercanc\u00edas y empresas participantes, mediante la identificaci\u00f3n de la marca \u201cJuntos Ecuador\u201d, con brandeo adecuado, en un espacio donde se posibilit\u00e9 el reconocimiento y posicionamiento de los productos.<\/span><\/p>\n<p class=\"p1\"><span style=\"color: #000000;\">Se activar\u00e1n acciones de <strong>promoci\u00f3n<\/strong>; tambi\u00e9n, continuar\u00e1 brindando a las unidades productivas que participan en la campa\u00f1a, el <strong>acompa\u00f1amiento t\u00e9cnico<\/strong> indispensable para mantener la capacidad productiva que exija la demanda, mientras que las grandes cadenas se comprometen a brindar los espacios necesarios para la <strong>comercializaci\u00f3n.<\/strong><\/span><\/p>","protected":false},"excerpt":{"rendered":"<p>Campa\u00f1a \u201cJuntos Ecuador\u201d\u00a0 motiva a consumir lo nuestro El Ministerio de Producci\u00f3n present\u00f3 oficialmente la campa\u00f1a \u201cJuntos Ecuador\u201d que motiva a consumir productos del Ecuador: \u201cEste es el momento para demostrar la solidaridad, la coherencia social de consumir productos ecuatorianos de calidad, crear un c\u00edrculo virtuoso de apoyo a la producci\u00f3n nacional y a la [&hellip;]<\/p>","protected":false},"author":3,"featured_media":25514,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"image","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"_joinchat":[],"footnotes":""},"categories":[24],"tags":[],"class_list":["post-25512","post","type-post","status-publish","format-image","has-post-thumbnail","hentry","category-emprendimiento","post_format-post-format-image"],"_links":{"self":[{"href":"https:\/\/acl.com.ec\/en\/wp-json\/wp\/v2\/posts\/25512","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/acl.com.ec\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/acl.com.ec\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/acl.com.ec\/en\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/acl.com.ec\/en\/wp-json\/wp\/v2\/comments?post=25512"}],"version-history":[{"count":1,"href":"https:\/\/acl.com.ec\/en\/wp-json\/wp\/v2\/posts\/25512\/revisions"}],"predecessor-version":[{"id":31704,"href":"https:\/\/acl.com.ec\/en\/wp-json\/wp\/v2\/posts\/25512\/revisions\/31704"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/acl.com.ec\/en\/wp-json\/wp\/v2\/media\/25514"}],"wp:attachment":[{"href":"https:\/\/acl.com.ec\/en\/wp-json\/wp\/v2\/media?parent=25512"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/acl.com.ec\/en\/wp-json\/wp\/v2\/categories?post=25512"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/acl.com.ec\/en\/wp-json\/wp\/v2\/tags?post=25512"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}